A member of Star Alliance since March 2005 and operational since 1945, TAP Portugal is the leading Portuguese airline. The multi-award winning airline has its operational hub at Lisbon, strategically located in particular for European flights to Africa and the Americas. TAP is the leading European carrier of flight operations to Brazil with up to 74 weekly flights to 10 destinations. The company`s overall flight network comprises of 75 destinations in 34 countries worldwide, with a mini-hub operation at Porto, offering additional services.
TAP Portugal continues to grow and develop, ever mindful of customer focus with any improvements and innovations. Exceeding customer expectations is their ambition and as such, TAP unremittingly strives to deliver safe, reliable and upgraded products and superior services to this end. Since acquisition in 2007 of Portugalia`s routes, which boosted its domestic and short haul operations adding 16 more aircraft, TAP today operates over 1,850 weekly flights with a modern fleet of 55 Airbus aircraft.
June 2008 saw TAP Portugal`s launch of new products aimed at a range of customers to satisfy a diverse set of needs. Five new branded services, tailored to suit varying requirements were introduced based on the concept ‘Come aboard with the freedom of 1 flight, 5 choices of travel’:
- TAP executive – a premium service designed to guarantee comfort, offering a personalised service to make the on ground and in flight experience second to none, efficient and swift processing along with total ticket flexibility so that any rearrangements are completed without fuss or difficulty;
- TAP plus – ensuring flexibility in flight arrangement and expedient processing;
- TAP classic – offering exceptional convenience as well as the ever sought after flexibility;
- TAP basic – a no frills, excellent value for money service and
- TAP discount – extremely low price, still fabulous service and extensive route choice.
These new fare products were established in response to the differing expectations and motivations of customers whose requirements can vary widely. The success of the strategy is based on variety, ranging from the best promotional prices to the best Business class service, now recently upgraded.
TAP executive and TAP plus brands were designed specifically for business travellers and those looking for greater quality service. Small and medium sized companies can also benefit from TAP Portugal`s partnership with Star Alliance Company Plus association, which offers many benefits including exclusive use of the Star Alliance partner member lounges in which travellers can relax and avail of the numerous facilities that often include free Wifi and luxurious surroundings. This loyalty incentive scheme has many rewards that include ticket upgrades, free flights, cashback or WorldShop products and can be used along with your personal frequent flyer programme to accrue points/miles.
Going from strength to strength, TAP Portugal was recognized by the World Travel Awards, in 2009 and 2010, receiving the World`s Leading Airline to South America award. Eco-awareness and responsibility also figure in TAP`s business plan. They were the first to launch, in worldwide partnership with IATA, the company`s Carbon Offset Program, which brought further honours bestowed by UNESCO and by the International Union of Geological Sciences with the IYPE ‘Planet Earth Award 2010′, in the category of ‘Most Innovative Sustainable Product’. Condé Nast Traveller Magazine also awarded TAP Portugal Best Airline in April 2010.
For more information, go to www.flytap.com